Assistant Professor of Marketing, University of Wisconsin
I am an Assistant Professor of Marketing at the Wisconsin School of Business.
My research focuses on advertising and promotion effects, with the goal of better understanding both consumer response and firm decision making. In a paper conditionally accepted at the Journal of Marketing Research, I develop a method to more accurately measure display advertising effectiveness in the presence of unobserved browsing behavior and individual level targeting. In other work, I explore the role of competition and online word of mouth in firm decisions on whether to offer a daily deal.
My goal is to answer managerially relevant questions using the most appropriate methods. In past research, I have utilized structural econometrics, empirical games, controlled field experiments, and both Bayesian and classical estimation methods.
In my spare time, I enjoy competing in triathlons, hanging out with my wife and dog, and watching college sports.