I am a Ph.D. Candidate in Marketing at the UCLA Anderson School of Management, and I am currently on the 2014 job market.
My research focuses on advertising and promotion effects, with the goal of better understanding both consumer response and firm decision making. In my job market paper, I explore the role of competition and online word of mouth in firm decisions on whether to offer a daily deal. Further, I examine the impact that such offers have on subsequent reviews. In another paper, coauthored with Randolph E. Bucklin and currently under review at JMR, I develop a method for measuring display advertising effectiveness in the presence of unobserved browsing behavior and individual level targeting.
My goal is to answer managerially relevant questions using the most appropriate methods. In past research, I have utilized structural econometrics, empirical games, controlled field experiments, and both Bayesian and classical estimation methods.
In my spare time, I enjoy competing in triathlons, hanging out with my wife and dog, and watching college sports.